Worn by the RUF team at The Quail, A Motorsports Gathering 2025, the RODEO Edition jeans are more than denim—they're collector’s pieces. Limited to 50, each pair is hand-painted by Aloisa Ruf and individually numbered, making every pair entirely unique.

Inspired by the comfort that makes long drives more enjoyable, riding horses and the RUF RODEO, the jeans echo the blend of craft and soul that defines RUF. The bold brushstrokes nod to tire marks on desert roads, dust trails, and the rawness of motion.

Timeless, flattering and one of a kind.

Made for collectors, drivers, and dreamers.
One pair at a time.